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British Airways upgrade 100 passengers to celebrate Valentine's and centenary

14 February 2019
To celebrate Valentine’s day and their centenary, British Airways surprised 100 customers with the trip of a lifetime, by upgrading their seats from World Traveller (economy) to First.

The upgrades are part of the airline’s commitment to mark its centenary year with 100 acts of kindness as part of its #BAMagic100 campaign.

The unexpecting customers were surprised with the gesture as they checked in for their flights. Unbeknown to them, the airline was prepared behind the scenes to upgrade customers with inspiring stories. Once upgraded, the delighted customers were then directed to The First Wing where they got to start their luxurious First-class experience in style.

The airline captured customers’ reactions on camera; some were traveling to celebrate their wedding anniversaries, others to visit a loved one and some were embarking on a holiday of a lifetime.