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Young flyers get their journey off to a first class start

13 March 2019

British Airways is teaming up with leading British children’s brand, My 1st Years to make sure its youngest travellers get off to a flying start before they have even boarded.

From 16 March, seven British Airways lounges at Heathrow and Gatwick will be re-designed to include dedicated ‘My 1st Years Kids Zones’ where young flyers can have endless entertainment.

While parents relax, children can ride on mini aeroplanes, have a pre-flight jam on a range of musical instruments or cook up a storm in the mini kitchens.

Youngsters travelling through Heathrow over selected dates in July and August will also be given a limited edition My 1st Years centenary backpack featuring a bespoke British Airways design. The backpack will also be sold internationally on the
My 1st Years website.

The Avios eStore features over 900 retailers across fashion, health & beauty, gifts & flowers, entertainment, tech, travel, children’s toys and electricals.  British Airways Executive Club members collect Avios for every £1 spent through the online store, while the amount of Avios varies by retailer.

Jude Winstanley, Head of Ground Product at British Airways, said: “Offering a quality customer experience is important no matter what your age and by partnering with My 1st Years we hope our youngest travellers have an unforgettable journey with us. In this, our centenary year, we’re working with some of the best British designers and manufacturers and as part of our £6.5bn investment programme we’ve introduced a completely new design concept in our lounges across the globe. Following recent re-designs in Rome and Aberdeen, we are now focusing on San Francisco and Geneva.”

Launched in 2010, My 1st Years is the UK’s leading personalised children’s gifting brand with a vast range of toys, blankets, clothing, bed, bath and home accessories.

Daniel Price, Co-Founder of My 1st Years, said: “British Airways is the iconic brand to partner with. I’ve been flying with them for years and it’s an honour to collaborate with them for their 100th birthday. Their ‘Made by Britain’ campaign makes it ever more special given that we are a British born and bred brand. Importantly we have a lot of shared values between us – exceptional customer service, unrivalled attention to detail and creating unforgettable memories for families so it’s the perfect alliance. We look forward to adding that extra special moment for children in the lounges so they can start their trip with relaxed fun
and laughter.”

2019 is British Airways’ Centenary year. The airline is investing £6.5 billion for customers over five years, including new aircraft, new cabins, new catering, new lounges, WiFi, and new routes. British Airways’ New York JFK Terminal 7 will be the next lounge to open under the new design concept, with improvements being made there to the customer experience at check-in. The airline also has further investment planned in Geneva, San Francisco, Johannesburg, Chicago and its lounges at Heathrow.